A sales funnel will be at the heart of your strategy for business growth. Even when it feels like you simply cannot take on any more work, having that future pipeline in place will ensure that you can avoid the peaks and troughs that cause such problems in many businesses.

But how do you go about ensuring that you have a great sales funnel in place? The key is to plan in advance and to use strategies that are tailored to your own aims. In this article, we’ll take a closer look at a 4-step strategy that is designed to bring you success:

1.      Use personalized video marketing

When you first approach a prospect, you need to be sure that you can attract their attention: this is where personalized video marketing can be such a valuable tool. Although you may be aware that a video will increase Click Through Rates, you may not have realized that studies have demonstrated that personalized videos can triple those rates. A little investment in this area can pay real dividends.

2.      Remember to follow up!

This is one of the main rules of having a great sales funnel, but it’s something that so many people forget. Once you’ve made first contact, you shouldn’t simply sit back and wait. Instead, you need to have a pro-active approach. So remember to follow up promptly and with a real sense of enthusiasm. If you fail to do so, then you can forget about the sale.

3.      Have a structure in place

How do you remember when you have followed up? How do you know how long it’s been since you first made contact? Where’s the reminder that you should be getting in touch again? This is where organization is so important. You need to have a suitable system in place to record all contacts and to alert you of the need to act again.

4.      Ask your customers for referrals

Finally, it can be tempting to think that it costs a lot of money to start filling that sales funnel. It really needn’t do so: make use of your existing customers to gain those all-important referrals, boosting that flow of incoming leads.